success Provide Value Through Service, Experiences, and Marketing Strategy

I've been asking organizational leaders these types of questions for more than twenty years.

As a leader in your organization, I get that your mission is to create value for others.

• For some of you, that value will translate to profit.
• For others, it will translate to covering operating expenses so you can serve others.

Creating value for customers means providing useful products and services that customers consider worthy of their time, energy, and money.

These value exchanges should lead to building meaningful relationships. And this helps your brand create meaningful relationships and increase your brand's reputation.

So what do your customers find valuable?

If you already have customers, ask them – don't assume.

Consider calling and asking them questions like:

• Why did you choose us in the first place?
• Why do you stay with us?
• What do we do that others don't?

And if you're feeling bold, ask them:

• Do you refer us? If yes, why? If not, why not?
• What could we/our products/services do for you that we don't?
• What phrase(s) would you use to search for our product/service/solution?

Don't yet have customers?

• Define your Ideal Customer Profile.
• Build 3-5 Personas to define different segment types of customers you want to attract.
• Map and define your Buyer Journey to map a positive experience for your future customers.

As Marcus Aurelius Antoninus said, "Look beneath the surface; let not the several qualities of neither the thing, nor its worth escape thee."

Your mission is too important to waste time, money, and resources on ineffective tactics directed at less-than-ideal customers.

We want to work with you to craft and execute strategic plans focused on success; yours, those you serve, and ultimately, ours.

Why? Because each of us is navigating our own unique journeys toward success.

If you're looking for a partner to drive positive outcomes and impacts for those you serve, let us know.

We want to help your mission take flight with solid marketing and digital strategies.

It is time to make your marketing, communications, and digital strategy efforts worth it.