The Original 4Ps of Marketing
- Product
- Price
- Place
- Promotion
Others have since expanded on these Ps.
The 7Ps Marketing Mix
As shared by Smart Insights.
- Product
- Promotion
- Price
- Place
- People
- Process
- Physical Evidence
The 12 Ps of Marketing
As shared by Next Level Growth Strategies.
- Product
- Price
- Place
- Promotion
- Purpose
- Promise
- Principles
- People
- Personas
- Positioning
- Proof Points
- Process
People – The Most Important P in Marketing
People Over Profit or Revenue
When it comes to marketing, it's important to remember that people are at the heart of everything we do.
Yes, profit, or revenue in the case of nonprofits, is important.
However, if generating money is also a priority, putting people first can actually lead to generating even more income.
So it’s important to frame your thinking that when we create products and services that truly meet the needs and desires of our target audience, they are more likely to become loyal customers and advocates for your brand. This can lead to increased sales, positive word-of-mouth marketing, and, ultimately, higher profits or revenue.
By focusing on the needs, desires, and pain points of your target audience, you can create products and services that truly resonate and provide them value.
Putting people first not only leads to better results for your customers but also for your businesses in the long run.
The ReadySetMIWI 15Ps of People-first Marketing
My current view of a marketing mindset for success
By taking this approach to your marketing efforts, I propose that you will see success in your strategic marketing efforts.
- Person(a): Who do you most want to serve?
- Purpose: What is your purpose for wanting to serve this person?
- Problem: What problem(s) do they have that you can solve?
- Pain: What pain(s) is not having a solution to their problem causing them?
- Possibility: What possibility(s) / positive outcomes and impacts would be made available to them if you can solve their problem and remove their pain?
- Perspective: What other options other than your offering do they have? And what could happen if they choose to do nothing?
- Positioning: Can you show them that you understand where they are currently positioned (Point A) and how their life could be better through your product or service?
- Proof: Can you prove to them that you’ve helped others successfully do the same?
- Plan: Can you show them your plan that will help them move from their current Point A to their desired Point B?
- Possible: Is what you’re offering them realistic for them to afford, given their budget, time, talent, capabilities, etc.?
- Persuade: Can you persuade them to take the next step with you?
- Promise: Can you promise to be there to guide them throughout their journey?
- Participants: Do you know who, or what else, partners with them in their journey toward success with your offering?
- People: Do the people on your team align with your purpose in serving that person?
- Process: Do you have the right processes in place internally to execute effectively?
You might be asking yourself, “But Chris, what about Product, Price, Place, and Promotion?”
Fair question.
I believe the answers to those factors will be answered by working through the People-first 15 Ps to Inform Your Marketing listed above.
So what do you think?
Let me know where you disagree, have questions, or align with this way of thinking.
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